A new generation of homebuyers is shaping the property market: Gen Z, born between 1997 and 2012. Their unique experiences, marked by the pandemic and the rapid growth of the digital age, have significantly influenced what they value in a home. This generation’s preferences are steering property trends toward spaces that are functional, connected, and creatively inspiring.
Homes Tailored for Modern Lifestyles
With remote work becoming the norm post-pandemic, Gen Z prioritizes homes that accommodate both productivity and relaxation. Comfortable spaces, designated offices or work areas, and outdoor spaces to unwind are all quickly becoming staples for the new generation of home buyers. These features align with the demands of a generation balancing work-from-home setups and active lifestyles.
Gen Z buyers also bring their social-media savvy to the table, seeking homes that double as picture-perfect backdrops. Our Sotheby's clients have been requesting lighting designed for taking great pictures, properties with show-stopping features such as terraces, glass staircases, or an atrium entry perfect for photo ops.
Individualized Design
For Gen Z, individuality and self-expression are paramount. “This generation defies conformity,” says Nadeem. “Their homes might range from eco-friendly designs using natural materials to tech-heavy spaces that adapt to their mood.” Properties that embody this ethos can feature advanced smart home technologies integrated with green space. With digital panels throughout, homeowners can control air conditioning, lighting, music, and security systems with ease. Mobile integration and iPad docking stations ensure seamless connectivity.
Entertainment and Self-Care Spaces
Entertainment and wellness are integral to Gen Z’s vision of home. Many are opting for a gym, spa, steam room or sauna for self-care, and features like an immersive cinema room or an indoor pool. Unlike previous generations, Gen Z homes often reflect a “big kid” aesthetic. “At this stage, they’re creating spaces for themselves, without needing to accommodate others,” says Nadeem. “Their homes are filled with stimuli—whether through art, technology, or sensory details—that allow them to thrive both physically and mentally.”
Designing for the Future
As these young buyers redefine home design, they prove that spaces can be both highly functional and deeply personal. From smart technologies to bold aesthetics, Gen Z is carving out homes that reflect their unique values and vision. Their choices remind us that the future of real estate is as much about innovation as it is about individuality.
